The Klangers Organization

A 501(c)(3) nonprofit igniting new passion for classical music, since 2024.

Who We Are

We exist to help classical-music orchestras thrive in the 21st century. Drawing on deep industry insight and rigorous analytical tools, we partner with ensembles to sharpen artistic vision, diversify revenue, and expand audience reach. From board-level strategic planning and season programming optimization to data-driven marketing, digital engagement, and innovative fundraising models, we give orchestras the clarity, resources, and road map they need to perform brilliantly—on stage and on the balance sheet.

Founder Andrew Gu (right) Sam Cao (left)

Services

Strategy

The Klangers work with organizations on every step of long-term planning: season design, expense mapping, staffing, and board retreats. We translate raw data into clear choices about programming and resources.

Marketing

The Klangers shape a full public face for each organization: photos, graphic identity, websites, house programs, and social channels. Short-form video and timely posts now decide whether a first-time listener buys a ticket. We help organizations tell honest stories, spark conversation, and keep audiences coming back with clear and friendly messaging.

Partnerships

The Klangers connect organizations with schools, festivals, sponsors, and civic groups. We identify shared goals, draft simple agreements, and manage the follow-through so both sides feel the benefit. Our clients gain new stages, fresh listeners, and steady support from neighbors who care about the arts.

Fundraising

The Klangers guide organizations through donor research, grant writing, and campaign pacing. We build clear cases for support, set practical targets, and train staff for face-to-face asks that feel natural. Our clients see stronger annual giving and fewer empty seats at benefits.

Current & Past Clients

  • San Francisco International Piano Compeittion

    San Francisco International Piano Compeittion

    Recognized as one of the premier piano competitions, SFIPC brings outstanding young artists from around the globe to San Francisco, where they are heard by an esteemed jury of professors from leading conservatories—SFCM, Juilliard, Yale, Stanford, NEC, and Peabody (JHU).

  • Bay PianoFest

    Bay PianoFest, now celebrating its 5th anniversary in San Francisco, features a distinguished jury of internationally recognized musicians. The professional category includes First Round jurors James Giles, Elizabeth Schumann, and Mayron Tsong, with the Final Round chaired by Yoshikazu Nagai alongside Douglas Humphreys. Rising young contestants may also be evaluated by Dr. Hyewon Chang in the preliminary rounds, while Baichao Lan serves as part of the Junior Jury—all contributing to a rich, multi-tiered adjudication experience. Applications are now open for 2025.

  • Lamorinda Community Orchestra

    The Lamorinda Community Orchestra fosters community music-making through welcoming rehearsals and public performances. We are honored to help strengthen their operations and expand their reach.

  • Symphony of Service

    Symphony of Service brings student musicians to senior communities, sharing live music to uplift and connect across generations. We are honored to support their mission with strategic and operational guidance.